Lots of people, including some experienced cat lovers, don't think about cat's environmental needs.

For decades, our focus was on animal's physical needs - food, shelter, safety, etc.

While the sentiment is lovely, that's just simply not enough.

Over the past decade, there has been lots of groundbreaking researches showing us that animals not only have physical needs, but just like us, they also have emotional needs.

Cats are natural predators, and preys at the same time. They instinctively have certain environmental needs for them to feel safe.

Most of the behavioural "problems" are not really a problem but cats exhibit anxiety. By fulfilling their environmental needs, not only it will improve their mental health, but also, as a result, physical health.

You and your cat will live a happier healthier life.

Course Curriculum


  Welcome
Available in days
days after you enroll
  Webinar - The 5 pillars of cat's environmental needs
Available in days
days after you enroll
  Thank you!
Available in days
days after you enroll

Choose a Pricing Option

€17

Life time access

€14,99/month

Maow Club Membership

This is monthly subscription. You can cancel anytime. You can watch all the webinars in this Academy as long as you stay in the membership.

Alice Chau-Ginguene - cat behaviourist, writer, educator, advocate - Dublin, Ireland


For over a decade, Alice has worked with thousands of cats and their humans, to educate and to find harmony in their living space.

She believes most of the cat “problems” are not really problems, but rather a misunderstanding between cat and human sharing a living space, and a solution can be found through education.  

She is the founder of the longest standing, award winning pet sitting business in Dublin – Maow Care and the founder of Ireland’s first cat-centric festival Dublin Cat Fair. She is also a Pet First Response instructor and Missing Animal Response Technician. She has been featured on numerous media both in Ireland and abroad. She has been recently featured on RTE documentary – One Day: Keeping Ireland Company 

When she is not working with cats, she is writing about cats. You might want to follow her very popular blog here

Fun fact: She has travelled 10627.48 km over the years together with her cat Larmlarm when they moved from Hong Kong to Paris, then to Dublin.